Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. Send Me SFMOMA is an SMS service that provides an approachable, personal, and creative method of sharing the breadth of SFMOMA’s collection with the public.

The project was released to the public in June of 2017. By the end of July it had gone viral as it responded to millions of curious texters.

Send Me SFMOMA was featured in thousands of news outlets including the New York Times, Hyperallergic and The Today Show.
Send Me SFMOMA went on to win a Webby, GLAMi, MUSE and IDC Award. It was featured in Fast Company’s Most Innovative Companies of 2018.
Send Me SFMOMA
Send Me SFMOMA