MIMA Part 3: Style Frames

August 18, 2020

Part 1
Part 2

Adam and I had a meeting on Sunday to decide the direction of the style frames. While the story boards are meant to convey the visitor’s journey through an exhibit, the style frames will convey the aesthetics and feelings of the experience. We’ll eventually marry these two components into a cohesive narrative arc for our pitch.

Our MIMA pitch is about the senses and alternate ways to interpret, experience or become aware of them. So our thinking around style lead us to ideate on sensuousness and warmth that focuses on close ups of body parts in such a way that they may seem detached from the whole of the body.

Some images from our mood board were an album cover by the band Trans Am, an image of Cueva de las Manos, and some web sites by artist Rafaƫl Rozendaal.

Furthering on that idea, we wanted to use over saturated colors like neon lights and heat vision. For this we looked to signage in Hong Kong in the 1970s and another album cover, this time by the artist Sonic Boom.

For our copy we decided to go our separate ways for this part and regroup before the final presentation. Since we’re looking to design for an art museum let’s use a museum’s copy strategy as a template. Many museum ads (like books) feature the title along with an enticing short snippet of text.

With all that in mind, here are my first efforts at style frames for our presentation. Right now they kind of give me 90’s album cover vibes…